7 links in 7 days

Inspired by Channel 7’s, seven plays in seven days on the AFL coverage. Every week I will post seven pieces of content that i’ve found throughout the week with a clear eMarketing link. Vote in the poll at the bottom to tell me which of the articles you’d like to learn more about. The article with the most posts at 9am AEST on the Thursday after posting will get a full analysis. The cutoff for this week is Thursday 16th September.

So, without further adieu:

7. Like a dog with a bone, Stephen Conroy just won’t give up on the Internet filter. However, his stubborness comes at a substantial cost to the Australian people.

6. Christine Walker has completed a study analysing 4 months of tweets about the Big 4 banks. Perhaps unsurprisingly, complaints are similar in both rate and topic but guess which banks are treating Twitter as a one way tool?

5. The Economist suggests that the ‘open Internet’ as we know it may be about to become ‘closed’. They forecast that it will become eventually becomes regiocentric as it is torn apart by the desires of three competiting stakeholders. Governments, Large IT companies and network owners.

4. Call this a no-brainer, but if you are sending an email out then you really need to test it first. The Greater Western Sydney AFL club made two big errors in their most reason call to action. See if you can find them.

3. Not really an article but in this video Brian Solis suggests that ‘people’ become the ‘5th P of the marketing mix’. No matter how many times I watch this I cannot agree with him. To me it’s just a selective application about the role of promotion and ignores the differences between products and services.

2. It’s the news, but not as you know it. New Media Animation is giving the news a different focus and capturing a new market in the process. Every story is animated and whilst some liberal interpretations of the truth are used in the re-enactment, it’s worth it to see Tony Abbott protecting Australia

1. Did you know that Brazil recentlycompleted their census. Digitally. With cost and efficiency gains, surely this is a model that can be replicated in other developing nations.

So there we go, that’s the 7 links. Vote below and let me know what you want to hear more about.


2 Responses to 7 links in 7 days

  1. Marion Ware says:

    Hi Tim,

    I really like your blog and how it is engaging the reader on several levels. I think that is one of the key elements in applying social media successfully. Actually I would have liked to tick all boxes in your survey as I find all topics worth investigating.

    As a marketing tool I find social media very interesting, however privately I am somewhat disengaged I would say and prefer to keep my thoughts to myself. One shudders to think if the likes of facebook and twitter had been around when one was norming and storminig around the Austrian countryside….
    On the other hand maybe I have read 1984 too often?

    Anyway, I think I can learn a lot from how you approach things as a novice blogger, so I have subscribed to your blog (not sure if you can see this in your dashboard or not?).


    • iamsosmrt says:

      Hi Marion,
      Thank you for your kind words, I am very glad that you like it. If you would like to discuss one if the topics, please feel free. Information is shared for all and I’be very interested in your insights.

      I think your concerns about privacy are worthy of further investigation. If we consider how we link social media platforms – Facebook, Twitter, Blogs, Linked In etc to form a consistent social media plan we are actually giving anybody who is interested access to our beliefs, interests, spending patterns, demographics etc. Theoretically the complaints on Twitter about banks (from link 6) could be tied back to individuals preferences and then extrapolated against the aforementioned factors. That’s got the potential for serious privacy issues, all from information we perhaps unwittingly make available. Great insight, thank you and I hope you continue to enjoy the blog.


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