7 links in 7 days

Inspired by Channel 7’s, seven plays in seven days on the AFL coverage. Every week I will post seven pieces of content that i’ve found throughout the week with a clear eMarketing link. Vote in the poll at the bottom to tell me which of the articles you’d like to learn more about. The article with the most posts at 9am AEST on the Thursday after posting will get a full analysis. The cutoff for this week is Thursday 16th September.

So, without further adieu:

7. Like a dog with a bone, Stephen Conroy just won’t give up on the Internet filter. However, his stubborness comes at a substantial cost to the Australian people.

6. Christine Walker has completed a study analysing 4 months of tweets about the Big 4 banks. Perhaps unsurprisingly, complaints are similar in both rate and topic but guess which banks are treating Twitter as a one way tool?

5. The Economist suggests that the ‘open Internet’ as we know it may be about to become ‘closed’. They forecast that it will become eventually becomes regiocentric as it is torn apart by the desires of three competiting stakeholders. Governments, Large IT companies and network owners.

4. Call this a no-brainer, but if you are sending an email out then you really need to test it first. The Greater Western Sydney AFL club made two big errors in their most reason call to action. See if you can find them.

3. Not really an article but in this video Brian Solis suggests that ‘people’ become the ‘5th P of the marketing mix’. No matter how many times I watch this I cannot agree with him. To me it’s just a selective application about the role of promotion and ignores the differences between products and services.

2. It’s the news, but not as you know it. New Media Animation is giving the news a different focus and capturing a new market in the process. Every story is animated and whilst some liberal interpretations of the truth are used in the re-enactment, it’s worth it to see Tony Abbott protecting Australia

1. Did you know that Brazil recentlycompleted their census. Digitally. With cost and efficiency gains, surely this is a model that can be replicated in other developing nations.

So there we go, that’s the 7 links. Vote below and let me know what you want to hear more about.


Enter the challenger. Diaspora.

http://www.allamapress.com/category/hacking_tutorialsThis post is inspired by a news.com.au article

There’s a new kid on the blocks and it may just rock Facebook’s world. Say hello to what could be the next evolutionary step for Social Media. Diaspora.

What is Diaspora?

Well in short we don’t really know as confirmed functions are minimal. What we do know is that Diaspora aims to provide a social media platform that is secure, differentiating itself from Facebook on privacy whilst acting as an accumulator, allowing for multiple social media updates from one central point.

What does it need to do?

There’s a number of factors that could lead to its success:

1. It needs to be simple to set up

Anybody regardless of their IT skills (or lack thereof) should be able to set up the site. I like to think of it as the ‘mum test’ if my mother wanted to set up a profile would she be able to? This is a massive advantage that Facebook has the moment, it’s easy to set up.

The proposal at the moment sees the source code being released for developers in September with a public ‘alpha’ version released in October.

The problem is, we don’t know much. Yet. September 15 is close but until then I don’t think Diaspora will be an immediate success. Coding skills are likely to be a necessity, which counts me out, however the Alpha will likely solve this.

2. It needs to aggregate social media

What do I mean? Imagine you represent a business, you have Facebook, Twitter, Linked-in and a blog. Each of these needs to be monitored separately and updated accordingly. This is an inefficient use of resources. It takes time. Accordingly any tool that can update multiple forms of social media from the one point will develop a desirable point of differentiation.

3. It needs a Facebook privacy issue to break

The project commenced amongst a media firestorm over privacy concerns with Facebook. It was these concerns that inspired the developers and attracted investment. These concerns remain but the story has gone cold over time. If an issue breaks then an alternative site (Diaspora) may be able to encourage users to change. There is a chance that the privacy issues will spark again with the release of the movie Catfish. This movie focus on a relationship formed between an artist and a child in America that develops into a relationship with the family as a whole. The full plot is a closely guarded secret but is reported as being focused on the ‘seamier side of Facebook’

So will it succeed?

I don’t know. If the three factors above occur and Diaspora is well marketed I believe it has a chance. However any change will take time.

Three questions for you.

  1. What do you think about the brand name? Does it turn you on? Or turn you off?
  2. Is this the Facebook killer? The next evolutionary step? A failure? Or something in-between?
  3. What other factors could lead Diaspora to succeed?

You know…

We all make mistakes. It’s human nature. The key thing is to learn from them and to learn from the success of others. This blog will discuss eMarketing actions. It will pry apart the actions of others, celebrate their successes and hopefully teach us all a thing or two in the process.

Although we may think we’re ‘so smrt’, never forget, there’s always someone out there who can help us to be ‘smarter’.